Competitive Analysis: Top 5 Free Tools to Check Out Your On-Line Competition
In a business world that moves at the speed of something beyond light, it’s imperative to keep track of what the competition is doing. When news and opinion can transverse the planet and reach an audience size previously unimaginable in a moment, businesses also need to know what people are saying about their brand. And more, learn how to adjust their marketing in response.
Fortunately, in an online environment, there are any number of simple digital tools that can be helpful for unearthing the very information needed to pull ahead of the rest. Accurate social listening and competitive analysis of online data and can assist any sized business to make the best marketing decisions for their company. These free social monitoring tools, SEO analysis sites, and competitor ranking tools will help companies learn what they need to know without requiring any investment besides effort and time.
Web CEO – While this program is the free version of a larger suite, it offers more than enough power for smaller websites to gather the information they need to move to the top. WebCEO includes tools to help with analysis of what competitors are doing online and provides a very powerful search ranking and website visibility engine. It also allows companies to track their site’s backlinks, and gives a To Do list for improving a business’ web presence.
SEOToolset – Offers a number of programs to help with optimizing web pages and tracking the SEO activities of competitors. It has a toolbar that teaches marketers how to understand web statistics, a search engine optimization tool, a server response checker (to check a site’s availability and host reliability), a page analyzer that provides the ability to find the search terms and keywords used on competitors’ websites, and other competitor ranking tools.
Socialmention.com is a social media monitoring search engine that looks for brands on blogs, blog and website comments, in online media, and other Internet spaces to find not only how many times the company name has been mentioned, but a general sense of where that brand fits into overall trends and how the online public is reacting to the brand, be it positive, neutral or negative. SocialMention allows for a number of levels of social monitoring.
While these free competitor ranking and social listening tools can be enough for Search Engine Optimizers and Marketing Managers to get quite a bit of productive and competitive analysis and social monitoring information to work with, a professional online marketing firm can give a great deal more. Free social monitoring tools offer only so much power and detail, while a company like Omnific goes much farther.
Omnific is a full-service digital agency offering in-depth paid search marketing (SEM), including keyword setup and optimization, detecting visitor location and creating specialized target advertising, time-of-day targeting, results tracking, and comprehensive reporting for online advertising and SEO campaigns. We perform search engine optimization services for Google, Bing!, Yahoo and other search engines as well as add services to boost your company’s online footprint by monitoring traffic and creating custom optimized web sites and company blogs to increase it. We take on the jobs of both creating and helping you analyze traffic, so that you are left with extra time to focus on designing more effective future campaigns and other parts of your business that need attention in order to succeed.