Company profile - (Anonymous Client)

• One of Orange County’s premiere Toyota dealerships.
• Board of Governors Award winner
• Toyota President’s Award winner

Business situation

This specific Toyota dealer sees an ever-increasing need to maximize the effectiveness of all marketing and advertising dollars spent, as well as show higher ROI than traditional media has in the past.

Technical situation

Much of this Toyota dealership's marketing and advertising is in traditional media (e.g. newspapers, radio, etc.) requires a large investment to yield an appropriate response, rather than the ability to set exactly how much you want to spend and how many people you want to reach with more focused online opportunities.

Solution

Omnific™ recommended using search engine marketing (SEM) to garner response with minimal investment. The client loaded a special credit landing page on their website and with the SEM experts from Omnific™ strategically targeted: keywords, a geographic area and people with minimal credit.

Benefits

By narrowing the focus and targeting a specific marketing area, Omnific™ can drastically bring down cost while increasing conversions.  SEM offers specifically-targeted options for any campaign, and can be changed instantly mid-stream. Once the campaign was loaded, the dealership sold two cars in the first two days.

Products & services used

Omnific™ implemented a positive SEM campaign by:

• Selecting Relevant Keywords
• Creating Compelling Ads
• Geo-Targeting
• Targeting a Strategic Demographic Profile