Company profile

• DDA, Inc. has over seventy years experience exceeding the expectations of directory publishers.
• DDA, Inc. provides international consulting services and has clients on several continents.
• Integrated Website Appllications through www.DeliverPhoneBooks.com for the state of California.
• There have been several revisions to the site and appllication, most recently, adding the entire nation to the site.

Business situation

DDA, Inc. has excelled in personnel management to accomplish the fulfillment of delivering phone books. However the data taken for each delivery contractor was done only over the phone or in person. Data was manually taken down then transferred to the correct field manager for that particular delivery. Before implementing this solution no online application was offered as a means of getting information from a prospective delivery contractor to the field manager then eventually as a hire.

Technical situation

Taking a phone application takes time and the phone operator can’t answer many of the questions the caller has. If an application is given over the phone, it gets forwarded to someone that has to process it and send it to the correct field manager, taking more time. Because the operator can’t answer many of the questions a caller might have, we have found that only 1 out of about 6 applicants is hired (17%). Then only those people that are hired get put into a database (manually) to be contacted again. Year-to-date the website has garnered 47,930 visits yielding 7,110 applicants without any man hours spent. That means 15% of all visitors submit and application to DDA, Inc.

Solution

When the website was created, it was backed by a database that can sort and store all data that is inputted, regardless of hire or not hire. Also housed within the pages of the website is the carrier procedures outline that details the duties of the carrier, if that doesn’t answer the questions the prospective applicant, there is an FAQ page that further supports any questioning that can occur. This gives the applicant a greater understanding and sound foundation in starting a working relationship with DDA, Inc.

Benefits

DDA Inc. management reports that 1 out of every 4 applicants (25%) is hired do to a greater understanding of what is expected of the job. It also cuts down on man hours in processing the application and allows the data to be stored in a centralized location that can be accessed at all times. One major benefit to DDA, Inc. in implementing and developing the website that DDA, Inc. incurs no cost for development, changes, user fee, or upgrades. Then the applicants, whether or not they were hired the first time, are then contacted again via email to apply for jobs that are in the relative area to the one they originally applied for, maximizing not only the ad dollars spent to reach them the first time, but also creating a broader base of online members that regularly view the website to see what jobs are coming up in their area. There are approximately 20% of users that are repeat users out of a database that is now over 29,500 strong.Adding the web address www.DeliverPhoneBooks.com to all the ads within the West Coast has had a great branding effect in their marketing. When people hear or read the web address, it is retained and has shown great growth over the years. We are seeing a powerful trend in growth year over year.

Products & services used

• Domain purchasing and management
• Website development and maintenance.
• Database storage and organization and segmentation.
• Email blasts to relative users in and given area.