Company profile

• Norwalk Auto Auction is the Inland Empire's premier auto auction specializing in government owned property to be auctioned off as well as closed weekly auctions exclusively for car dealers.
• Norwalk Auto Auction is responsible for selling bank owned vehicles, general consignment vehicles, and General Service Administration (GSA) - open to the public.

Business situation

As a result of the economic situation, there is a large influx of vehicles from every sector that Norwalk Auto Auction is responsible for converting into sales.

Technical situation

Given Norwalk Auto Auction’s current marketing strategy paired with the large number of vehicles and a shrinking audience for buyers, Norwalk Auto Auction needed to expand its reach to potential buyers.

Solution

Omnific Advertising, Inc. recommended that Norwalk Auto Auction should run a Los Angeles DMA Search Engine Marketing campaign (SEM) through Google to reach potential buyers, move inventory, and generate sales -  in turn Norwalk Auto Auction reached above target goal in revenue.

Benefits

Once the SEM campaign began there was an immediate increase in traffic to the website.  This lead to an overall increase of web traffic for the month of March by 57% contributing in Norwalk Auto Auction selling 100% of inventory.

Products & services used

Omnific Advertising implemented a positive SEM campaign by:

• Creating a specific set of keywords to maximize impressions for the target audience.
• Created direct and effective ads to be displayed to attract users to visit the website for Norwalk Auto Auction.
• Able to track, report, and adjust the campaign to maximize it’s effectiveness and ROI.